In Cleveland, St. Vincent Charity Medical Center lives in the shadow of one the largest and most recognized healthcare brands in the world. Our digital strategy with St. Vincent Charity has focused on highlighting what sets them apart from their competitors—the hospital’s innovative approach to care and the life-changing outcomes their patients enjoy.
We created Radiant as a platform to share the stories of the people giving and receiving care at St. Vincent Charity.
Our goal was to create a platform that would increase consumer engagement and awareness of the St. Vincent Charity brand by highlighting these points of separation through compelling narratives that regular people would care about and be moved by.
Radiant is an online magazine that tells the stories of how the health system changes the lives of its patients, and highlights the devoted caregivers and innovations that inspired these changes.
We created Radiant as a platform to share the stories of the people giving and receiving care at St. Vincent Charity.
Our goal was to create a platform that would increase consumer engagement and awareness of the St. Vincent Charity brand by highlighting these points of separation through compelling narratives that regular people would care about and be moved by.
Radiant is an online magazine that tells the stories of how the health system changes the lives of its patients, and highlights the devoted caregivers and innovations that inspired these changes.